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Back-to-school season is upon us, which means it's time to stock up on Welch's Fruit Snacks.
In its latest effort to encourage snack-sharing, Welch's has partnered with Kristin Chenoweth to narrate a new children's book, Sometimes It's Not Stealing: A Lesson in Shared Snacking, reports Today.com.
In the book, which comes with a 40-count box of mixed fruit snacks, Chenoweth's character discovers that some parents are just as tempted by Welch's as they are by their kids.
"Sometimes parents are just as tempted by these delectable snacks," the book states.
"But there's a twist! Each storybook contains a hidden pouch of Welch's Fruit Snacks, inspiring kids to engage in joyful sharing," Welch's says in a press release.
"This creative approach fosters memorable moments of sharing between kids and parents."
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