"It's an extremely clever invention."
That's the jury's take on Besties, a line of cardboard figures that, when activated, activate an audiobook.
The idea behind Besties is to "stimulating children's imagination, it reduces screen time, and it connects audio to retail," the jury writes at the Amsterdam-based Groep Algemene Uitgevers association, per Gizmodo.
Besties will receive $10,732 as part of this year's Innovation Prize from Maven Publishing and Besties.
The other winner, Innovation in the Classroom from Hebban, will receive $2,683, per Gizmodo.
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Chief executive of HCT, Dai Powell, shares the experiences and practical lessons he learned along the way when teaming up with Ealing Community Transport to deliver site transport during the Olympic Park construction.