A well-known ski area in New Mexico is trying to make skiing more affordable for kids, the Albuquerque Journal reports.
Taos Ski Valley, one of the state's most well-known ski areas, is trying to encourage youngsters to hit the hill through a number of programs with specifically lower costs.
That's particularly important to this generation of children who have suffered incalculable issues during the virus era.
"The youth is the future and skiing is an expensive sport," Taos Ski Valley CEO David Norden tells the Journal.
"And we're trying to find ways to create programs that meet whatever budget or sometimes no budget for the youth, across New Mexico."
Some of the innovative programs at Taos Ski Valley include the Charles N.Romero Snowsports Program for Pueblo Youth, in which students from the Taos Pueblo community in grades 4-12 can ski for free for five days, including lift tickets, clothing and equipment rentals, and full or half-day lessons.
Taos Community Foundation established in part with a $50,000 contribution from Taos Ski Valley to help children from Taos and Colfax counties overcome financial barriers in experiencing outdoor recreation through skiing, snowboarding, snowshoeing, and more.
Give a Kid a LIFT is a new fund held at Taos Community Foundation established in part with
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Caroline Diehl is a serial social entrepreneur in the impact media space. She is Executive Chair and Founder of the UK’s only charitable and co-operatively owned national broadcast television channel Together TV, the leading broadcaster for social change runs a national TV channel in the UK and digital platform which helps people find inspiration to do good in their lives and communities.