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If you're in the business-to-business (B2B) arena, there's a big difference between buying a product or service, and buying a business-to-consumer (B2C) product or service.
So says an expert at Forbes.
In fact, "the process of evaluating B2B data differs significantly from that of B2C, or business to consumer....
B2C analysis is often straightforward, focusing on consumer behavior and e-commerce transactions....
Unlike B2C, where customers can make a quick purchase decision with a simple click, the B2B customer journey involves multiple touchpoints and extensive research."
That's why, when it comes to analyzing B2B data, there's a lot more to consider than just clicks and conversions.
"Decisions involving enterprise software or other significant business products or services investments are very different from a typical consumer purchase.
B2B marketing emphasizes metrics like conversion rates, click-through rates, and immediate sales....
This allows for teams to implement account-based marketing and provides for more engagement which increases the chances of moving prospects down the sales funnel."
Click for more at Forbes.
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
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Spotlight
Together TV, the Channel that Helps You Channel Your Inner Good
Caroline Diehl is a serial social entrepreneur in the impact media space. She is Executive Chair and Founder of the UK’s only charitable and co-operatively owned national broadcast television channel Together TV, the leading broadcaster for social change runs a national TV channel in the UK and digital platform which helps people find inspiration to do good in their lives and communities.
