For more than 40 years, St.
Jude Children's Research Hospital in Memphis has been a destination for kids with cancer and their families.
Now, in a first-of-its-kind fundraising effort, the hospital is teaming up with cheer and dance company Varsity Spirit to sell tumblers that will make a $5 donation to the hospital for every one sold, Mashable reports.
"This collaboration allows those at home to put purpose behind their purchase and help raise funds to accelerate research and treatment for childhood cancer and other life-threatening diseases," an exec for St.
Jude tells USA Today.
"Both of our organizations are driven by generosity and service to the community, and we are excited to offer premium-quality drinkware to some of the nation's top athletes while also making a positive impact in the lives of others."
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Caroline Diehl is a serial social entrepreneur in the impact media space. She is Executive Chair and Founder of the UK’s only charitable and co-operatively owned national broadcast television channel Together TV, the leading broadcaster for social change runs a national TV channel in the UK and digital platform which helps people find inspiration to do good in their lives and communities.