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Kids are spending more time on social media and other apps than ever before, but they're also spending less time on mobile games, according to the fifth annual "Born connected: The rise of the AI generation" report from Qustodio.
The report, which surveyed more than 400,000 families and schools around the world, found that kids aged 4 to 18 spent an average of 112 minutes a day on TikTok, up from 107 in 2022.
YouTube was still the most popular streaming app, but kids in the UK spent the most time on the app: 127 minutes per day.
Australian kids, meanwhile, spent the most time on Snapchat with an average of 74 minutes per day.
The report also found that kids in the US spent 60% more time on TikTok than they did in 2022.
Twitter, meanwhile, changed its name in 2023, with a 27% boost in popularity among kids, according to the report.
"The next few years will be a chance for parents, educators, and children to come together and understand how we strike a healthy digital balance, reaping the rewards technology brings while also keeping the youngest in society safe from online harm," says Eduardo Cruz, CEO and co-founder of Qustodio.
The report also found that kids are experimenting with
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Together TV, the Channel that Helps You Channel Your Inner Good
Caroline Diehl is a serial social entrepreneur in the impact media space. She is Executive Chair and Founder of the UK’s only charitable and co-operatively owned national broadcast television channel Together TV, the leading broadcaster for social change runs a national TV channel in the UK and digital platform which helps people find inspiration to do good in their lives and communities.
