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If you're one of the approximately 1.7 billion children under the age of 18 in the US who use some kind of oral care product, you may want to steer clear of plastic bags.
That's because, according to the Consumerist, nearly half of all bags produced in the US end up in the ocean.
That's why, as part of the Colgate Bright Smiles Bright Futures program, the company has set a goal of reducing the amount of plastic in the ocean by 50% by the end of the decade.
And it's not just about the plastic: The Colgate Bright Smiles Bright Futures program also focuses on reducing the amount of water needed to manufacture the products, as well as promoting recyclability, saving water, and improving children's oral health.
"We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water conserving natural resources, and improving children's oral health oral health through the Bright Futures program, which has reached approximately 1.7 billion children and their families since 1991," the company says in a press release.
In addition to reducing plastic waste, the Bright Smiles Bright Futures program is also working to improve children's oral health through education and
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Social Entrepreneurship
Spotlight
Keeping Half the Profits Beats Non-profits for Social Impact
Melbourne social enterprise Who Gives A Crap sold nearly 3 million rolls of toilet paper in 2014/15 and gave half the proceeds to WaterAid Australia, but co-founder Simon Griffiths says the donation would have been less had the startup adopted a non-profit model when it launched two years ago.
