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Today is the 50th anniversary of the debut of Pop-Tarts, the breakfast staple that changed the way we eat breakfast and forever changed the way we think of breakfast.
The New York Times takes a look back at how they came to be, their history, and why they still aren't as healthy as they once were.
"The idea is that it was extremely fun, sweet and a creative, delightful experience," says Jessica Carbone, a former member of the Smithsonian's National Museum of American History and a contributing editor at Saveur.
"But Carbone also points out that Pop-Tarts are 'the antithesis of a balanced breakfast.' This is all the more ironic because Will Keith Kellogg and John Harvey Kellogg, two brothers from Battle Creek, Michigan, were initially invested in providing healthy foods and cereals to improve digestion when launching their company in 1906."
Pop-Tarts sold out in Cleveland for a test run in September 1964, and when they debuted nationally in April 1965, they shot off shelves just as quickly, notes Howard Markel, an American physician and medical historian who wrote a book about the Kelloggs: The Battling Brothers of Battle Creek.
But while the brothers were initially focused on providing healthy foods to improve digestion, they soon realized they needed to
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Together TV, the Channel that Helps You Channel Your Inner Good
Caroline Diehl is a serial social entrepreneur in the impact media space. She is Executive Chair and Founder of the UK’s only charitable and co-operatively owned national broadcast television channel Together TV, the leading broadcaster for social change runs a national TV channel in the UK and digital platform which helps people find inspiration to do good in their lives and communities.
