The latest book in a children's book series about an astronomy-loving little girl and her rescue dog has won a prestigious award from the Summit Emerging Media Awards.
The book, Apollo and Treehouse, is printed on Sylvamo's premium paper line, Accent Opaque, while highlighting the storytelling potential of enhancing print with technology like augmented reality, the company says in a press release.
To that end, Sylvamo partnered with Trekk to create an interactive postcard that allowed readers to choose between the two main plot lines for the third book in the series: Apollo and Andi explore a haunted house or Apollo and Andi build a treehouse.
When readers requested the print postcard, they received an AR-enabled desktop lantern, a digital version of which featured heavily in the AR experience.
When votes were tallied, 60% of readers voted for Andi to build the treehouse.
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Caroline Diehl is a serial social entrepreneur in the impact media space. She is Executive Chair and Founder of the UK’s only charitable and co-operatively owned national broadcast television channel Together TV, the leading broadcaster for social change runs a national TV channel in the UK and digital platform which helps people find inspiration to do good in their lives and communities.